AI visibility audit
We ask the major AI tools the questions your customers ask and record who they recommend today — and whether you are in it.
GEO & AIO · Territory exclusive
GEO & AIO: when someone asks an AI who to hire, be the answer.
A growing share of homeowners now ask ChatGPT, Gemini, or Google's AI Overview who to call instead of scrolling results. GEO and AIO is the work of making sure your business is what those tools recommend.
Territory exclusive — one business per trade, per county.
What this is
Two acronyms, one goal: be cited, not skipped.
GEO (Generative Engine Optimization) is about being the source an AI pulls from when it writes an answer. AIO (AI Optimization) is about being structured and clear enough that the AI understands exactly what you do and where.
AI search engines do not rank ten blue links. They write one answer and name two or three businesses. Getting named depends on clear, consistent, well-structured information about your company across your site and the web — and on being mentioned in the places those models read. That is what we build.
What's included
What we actually do each month.
Entity and structured data
Schema markup, consistent business facts, and a machine-readable description of what you do, so the models get it right.
Answer-ready content
Pages and FAQs written the way AI tools quote: direct, factual, specific to your trade and area.
Citation and mention building
Presence in the directories, review platforms, and local sources these models draw from.
Google AI Overviews
Optimizing the pages most likely to be pulled into Google's own AI answers for local service queries.
Quarterly re-check
We re-run the same questions every quarter and show you what changed.
Territory exclusive
We don't work both sides of the same county.
If we are ranking you for “roofer in Lee County,” we can't also be ranking the roofer down the road. One of you would lose.
So for SEO, GEO & AIO, and Google Ads we take one business per trade in each county. When you ask about your area, the first thing we check is whether it is still open. If it isn't, we say so.
Set expectations
This is new, and we say so.
- 01AI search is changing month to month. We work from what we can measure, not from a playbook that claims to be settled.
- 02GEO works best on top of solid SEO. The same signals — clear site, consistent listings, real reviews — feed both.
- 03We measure it by asking the tools directly and recording the answers over time. That is the honest metric right now.
- 04If your market has no meaningful AI-search volume yet, we will tell you to put the money into SEO or ads instead.
Who we work with
Trade and service businesses that want the phone to ring.
- RWF Home ImprovementsHome improvement contractor
- Apex Tree CompanyTree service
- Masters PropertiesCustom home builder — Pinehurst / Southern Pines, NC
- MAL StudiosVideo production & drone videography
Common questions
Before you commit.
Is this really different from SEO?
It overlaps a lot, which is why we often bundle them. The difference is the target: SEO aims at a ranked list, GEO aims at being named inside a written answer. The content format, structured data, and the sources that matter are different enough that it needs its own attention.
Can you guarantee ChatGPT will recommend us?
No. These models are not deterministic and nobody controls their output. What we can do is make your business the clearest, best-documented, most-cited option in your area, which is what they consistently favor.
Is GEO territory exclusive like SEO?
Yes. GEO and AIO are built on the same foundation as SEO — the same site, listings, and citations feed both — so the same conflict applies. One business per trade, per county.
Do I need a new website for this?
Not necessarily, but your site needs to be editable enough for us to add structured data and answer-format content. If it is locked down on a platform we cannot change, that is the first thing we would fix.
Other marketing services
Usually paired with one of these.
01
SEO
Rank for the searches that turn into calls in your county. Content, backlinks, and a website we build for you — included.
SEO details 03Google Ads
Paid search for high-intent jobs, managed tightly so spend goes to calls, not clicks.
Google Ads details 04Meta Ads
Facebook and Instagram campaigns that put your work in front of homeowners before they search.
Meta Ads details 05Websites
Fast, search-ready sites built to convert. Free with an SEO plan.
Websites detailsNext step
Find out if your area is open.
Tell us your trade and county. We'll check availability and come back with a straight answer on whether this makes sense for you.