Campaign strategy
Which objective, which audience, which offer — chosen for your trade and season, not copied from a template.
Meta Ads
Facebook & Instagram ads for contractors: reach homeowners before they search.
Search ads catch people who already need you. Facebook and Instagram ads reach the homeowners in your county who are going to need you — with your work in front of them when they do.
What this is
Paid social, without the social media management.
Meta Ads is a paid channel: campaigns, targeting, creative, and tracking. It is not posting on your page three times a week. We run the former. We do not do the latter.
For trades, Meta works best for seasonal pushes, offers with a clear hook, remarketing to people who visited your site, and keeping your name in front of a defined local area. We build the campaigns, write and design the ads from your real job photos, and track leads back to the ad that produced them.
What's included
What we actually do each month.
Ad creative
Images and short video built from your actual jobs, with copy written to get a message or a call.
Audience and geo targeting
Your service area, homeowner signals, and remarketing to people who already visited your site.
Lead capture and routing
Instant forms or landing pages, with every lead pushed to your CRM so it gets a reply in minutes.
Pixel and conversion tracking
Set up properly so you know which ads produced leads and which just produced likes.
Monthly reporting
Spend, leads, cost per lead, what we changed. Plain language.
Set expectations
What Meta is good at, and what it isn't.
- 01Meta leads are usually cheaper than Google leads and usually less ready to buy. Fast follow-up matters more here than anywhere else.
- 02It needs creative that looks like real work, not stock photos. We will ask you for job photos and short clips.
- 03Not every trade fits. Emergency services (locksmith, burst pipe) do better on Google. Remodels, roofing, HVAC replacements, and anything with a season do well on Meta.
- 04Ad spend goes to Meta directly and is separate from management.
Who we work with
Trade and service businesses that want the phone to ring.
- RWF Home ImprovementsHome improvement contractor
- Apex Tree CompanyTree service
- Masters PropertiesCustom home builder — Pinehurst / Southern Pines, NC
- MAL StudiosVideo production & drone videography
Common questions
Before you commit.
Will you also post on our Facebook page?
No. We run paid campaigns only. Organic posting is a different job and not one we offer. If you need both, we are happy to run the ads alongside whoever handles the page.
Is Meta Ads territory exclusive?
Not on its own. Audience targeting on Meta is not a zero-sum auction the way local search is. If you are also on SEO, GEO & AIO, or Google Ads with us, those plans carry the exclusivity.
What budget do I need?
Less than Google in most trades, but it depends on your service area and how aggressive the season is. We give you a realistic floor for your market before you commit.
How fast do leads come in?
Usually within the first one to two weeks of a campaign going live. The first month is about finding which audiences and creative work; cost per lead typically improves from there.
Other marketing services
Usually paired with one of these.
01
SEO
Rank for the searches that turn into calls in your county. Content, backlinks, and a website we build for you — included.
SEO details 02GEO & AIO
Get your business recommended by ChatGPT, Gemini, and Google AI Overviews when people ask who to hire.
GEO & AIO details 03Google Ads
Paid search for high-intent jobs, managed tightly so spend goes to calls, not clicks.
Google Ads details 05Websites
Fast, search-ready sites built to convert. Free with an SEO plan.
Websites detailsNext step
Find out if your area is open.
Tell us your trade and county. We'll check availability and come back with a straight answer on whether this makes sense for you.