Too much coordination by hand
Keeping clients, subs, suppliers, and crew aligned requires constant manual communication. One dropped message can delay a job.
General contractors
More jobs. Less management overhead.
General contracting involves more moving parts than almost any other trade. We build the connective tissue — between your tools, your subs, your clients, and your office — so work moves without constant intervention.
Where the friction is
The patterns we see in this industry.
Scope and change order confusion
Without a clear process for changes, scope creep and approval delays create disputes and erode margin.
Admin load grows with volume
As the business grows, the office workload grows with it. Scaling up shouldn't mean hiring a new coordinator for every new project.
What we improve
Practical systems built around the way this industry works.
Client communication automation
Keep clients informed about milestones, schedule changes, and next steps without drafting every message manually.
Subcontractor coordination
Schedule confirmations, document sharing, and progress updates move between GC and subs with less back-and-forth.
Change order workflow
A clear, documented process for scope changes with automatic approval tracking and client sign-off.
Project visibility dashboard
A single view of active projects, open items, upcoming milestones, and team assignments.
Proven Engineering
Software We've Built
Real systems running in production for trade & field service operations.
Service Fusion BotField Automation
Automated dispatch, job sync, and review collection engine for field contractors.
Precisiv Rank TrackerSEO Intelligence
Real-time localized search rank monitoring for local service areas.
Territory EngineTerritory Protection
Exclusive 1-client-per-market territory reservation and market protection system.
What this looks like in practice
A real example — anonymized.
Before
A general contractor managing 8–12 active projects was spending 3 hours every Monday morning manually compiling status updates to send to each client.
After
We built an automated weekly report that pulls project milestone data from the PM tool and sends a formatted status update to each client. The contractor reviews and approves each one before it sends.
Result
Monday admin time dropped from 3 hours to 20 minutes. Client satisfaction improved because updates arrived consistently, not when someone remembered.
RW
✓ Verified Founder
Direct Founder Accountability
Contractors buy from people, not agencies.
“I'm Ricky Whittaker. We build automation and lead systems tailored specifically for trade contractors and field service businesses. When you reach out, you talk directly to the engineers building your software — no middlemen, no delays.”
Common questions
Before you reach out.
We manage residential and commercial. Does that affect how systems are built?
It often means two slightly different workflows. We design for that from the start rather than forcing a one-size-fits-all process.
Can this work with our existing project management tool?
In most cases yes. We integrate with the major construction and PM platforms. The assessment is the right place to map out what is possible.
Will this work for a smaller operation?
Yes. Some of the highest-value improvements are simple automations that save 5–10 hours a week for a team of two or three. The scope doesn't need to be large to be worth doing.
One client per market
We work with one GC per market area.
If your admin overhead is growing faster than your revenue, that gap is worth closing now. Let's find out where to start.